Behind every NOVAFIT bar are hands that create, hearts that feel, and a story worth telling.
For years we were the silent artisans of the industry. We formulated, perfected and created energy bars for other brands, always in the shadows. Each recipe was a learning laboratory, each batch an opportunity for improvement. We invested time, knowledge, and passion into making our recipes more natural, tastier, and more authentic.
But there came a time when we felt we had something special in our hands.
Something that deserved to take our name, our essence, our personal seal.
April 2025: NOVAFIT is born
It wasn't just the launch of a brand. It was the moment we decided to show the world who we really are: people who believe in doing things right.
Quality
We guarantee products made with selected ingredients and artisanal processes.
Innovation
We are committed to research and development to improve our formulations.
Commitment
We strive to offer a product that contributes to the well-being of our athletes.
Authenticity
We respect our original recipe to maintain a unique and natural flavor.
We Are More Than A Team
We are a group of people united by a common philosophy: the value of dedication, honesty, and attention to detail.
- The artisan hands that shape each bar with care and precision
- The logistics heart that you prepare each order thinking about who will receive it
- The creative voice that gives soul to our networks, and connects with our community
- The strategic mind that charts the path to continued sustainable growth
- The guardian of order who coordinates this small universe and takes care of the legal aspects that protect us
At NOVAFIT, we do things differently. Every bar and every gel that leaves our workshop has passed through the hands of people who take what they do seriously. No industrial automation. No shortcuts. No artificial flavourings mimicking what real fruit already delivers on its own.
OUR PROMISE
100% handmade energy bars and gels, with real ingredients, authentic flavor, and years of experience perfecting the art of sports nutrition.
We use natural fruit pulp because we believe the body deserves real ingredients. We control temperature and humidity in every batch because we know that details are what separate a good product from an exceptional one. And we do it all by hand, because there are things machines simply don’t know how to do.
- 100% handmade energy bars and gels
- Real ingredients
- Authentic flavor
- All the experience of years perfecting the art of sports nutrition
Because in a world full of shortcuts and industrial products, we still believe there will always be space for the authentic. For what is made with heart. For what is created with dedication and respect for the person who will consume it.
From bar to gel. The same philosophy, a new form.
From day one, NOVAFIT was born with an obsession: to prove that high-performance sports nutrition doesn’t have to be industrial. That you can compete with the best on the market using real fruit, artisan process and zero shortcuts.
The bars were the beginning. But the athletes who join us at races, on routes and in training kept asking for something more: a format for the moments of maximum intensity, when chewing isn’t an option and the body needs fast, efficient energy.
That’s how NOVAFIT gels were born. Two years of formulation, testing with real athletes and one question guiding every decision: how do we make a competition gel that is artisan, made with real fruit, without sacrificing performance?
The answer: 70 g of gel with 30% natural fruit pulp, 45 g of carbohydrates at a 1:0.8 ratio, 400 mg of sodium, magnesium and the fruit’s own potassium. Three flavours that don’t exist in any other gel on the market: Strawberry and beetroot, Papaya with lime zest, Banana infused with mint.
Available from 18 April 2026. Because evolution is also made by hand.
“We haven't changed who we are. We've expanded what we know how to do.”
OUR PROMISE
100% handmade energy bars and gels, with real ingredients, authentic flavor, and years of experience perfecting the art of sports nutrition.
All the energy nutrition we craft by hand is designed for athletes. And there is no better criterion than theirs. That’s why every bar and every gel is born from listening to them: at races, in training, in conversations after a tough stage. The product we have today is the result of those conversations.
Handmade. With real fruit. For real athletes.
- 100% handmade energy bars and gels
- Real ingredients
- Authentic flavor
- All the experience of years perfecting the art of sports nutrition
That’s our energy. That’s NOVAFIT.
GLUTAMINE
ARTISANAL
FAST ABSORPTION
ESSENTIAL AMINO ACIDS
MAGNESIUM
50% FRUIT PULP
30g OF CARBOHYDRATES
BALANCED FORMULATION
GLUTAMINE
ARTISANAL
FAST ABSORPTION
ESSENTIAL AMINO ACIDS
MAGNESIUM
50% FRUIT PULP
30g OF CARBOHYDRATES
BALANCED FORMULATION
TESTIMONIALS
All the energy nutrition we handcraft is designed for athletes, And who better than them to value it?
Athletes
Satisfied
Jes Bonet
“Luxury energy bars, ideal for athletes and lovers of a natural snack. The flavor is pure and authentic: when it's mango, you really notice the fresh, intense taste of mango, and when it s another flavor, it's just as recognizable. The texture is very pleasant in the mouth, not at all pasty or dry, making them very easy to eat, even during times of exertion. They're made with natural fruit pulp, and this is noticeable in both the flavor and the overall quality of the product. And best of all: they provide 30g OF CARBOHYDRATES per bar, practically double that of many alternatives on the market, a tremendous plus for quickly regaining energy.”
“Luxury energy bars, ideal for athletes and lovers of a natural snack. The flavor is pure and authentic: when it's mango, you really notice the fresh, intense taste of mango, and when it s another flavor, it's just as recognizable. The texture is very pleasant in the mouth, not at all pasty or dry, making them very easy to eat, even during times of exertion. They're made with natural fruit pulp, and this is noticeable in both the flavor and the overall quality of the product. And best of all: they provide 30g OF CARBOHYDRATES per bar, practically double that of many alternatives on the market, a tremendous plus for quickly regaining energy.”
