🚴♂️ NOVAFIT DEBUTS AT SEA OTTER EUROPE GIRONA 2025
Sold Out at our first major European cycling festival!
The debut we didn’t expect… and that thrilled us!
From September 19 to 21, NOVAFIT stepped onto the asphalt of the Sea Otter Europe Costa Brava-Girona for the first time. And we did it in style: completely sold out in just two days. 🔥
“When 74,000 passionate cyclists discover your artisanal energy, things happen fast.”
Girona: where the magic of cycling comes to life
We couldn’t have chosen a better setting. Girona, the European capital of cycling, welcomed us with open arms at the largest cycling festival in southern Europe: more than 500 brands, the most ambitious sports program in the cycling world, and us… there, on the front line.
The numbers speak for themselves:
- 🎯 74,000 visitors in three days
- 🌍 4,000 professionals from the international industry
- 🏆 The largest cycling festival in Europe
- ⚡ Our tasting packs: SOLD OUT!
The texture that conquered the peloton
What happened at our stand? Pure magic. Cyclists tried our bars and… click. That immediate connection between:
✨ 50% natural fruit pulp
✨ Unique spongy texture
✨ Flavor that helps performance with 30g of Carbs, Magnesium to take care of your body and BCAA’s + L-Glutamine to take care of your active muscles and accelerate their recovery
“It’s not just sports nutrition, it’s artisanal passion turned into energy” – and gravel, all-road and mountain bike cyclists felt it from the first bite.
Gravel spirit = NOVAFIT spirit
Sea Otter Europe’s focus on gravel and all-road bikes fit like a glove with our philosophy. Like our bars, gravel is:
🚵🏾♂️ Adventure without limits
🌿 Connection with nature
💪 Uncompromising performance
🎨 Authentic experience
Because in the end, both gravel and NOVAFIT seek the same thing: the real experience, the one that marks you and makes you come back for more.
Stand neighbors, adventure friends
One of the best surprises of Sea Otter was discovering our stand neighbors: friendly people, colleagues with brilliant ideas and, above all, eager to share the success of responsible natural nutrition.
Because in the end, the best events are not just about products, but about people who believe in the same thing as you.
The tour of smiles
Between visitor and visitor, we had the opportunity to visit other stands and meet incredible exhibitors. And here comes the best part: everyone, absolutely everyone, smiled after trying our delicious bars.
Is there any better validation than that?
Seeing how industry professionals, competitors, and other exhibitors were pleasantly surprised with our flavor and texture was… pure gold. Each reaction confirmed what we already knew: behind every great adventure on wheels, there is nutrition that makes a difference.
And we were that difference in Girona.
Thank you, thank you, thank you
To Albert for his professionalism and understanding in the pre-event calls, resolving all our debut doubts.
To Jordi for being our right-hand man in the assembly and being aware of the organization of exhibitors throughout the weekend.
To our stand neighbors for making this experience special and sharing the vision of responsible natural nutrition.
To all the exhibitors who welcomed us with a smile and left with an even bigger one after trying NOVAFIT.
To all the cyclists who trusted us from the first bite.
To the organizers for creating such a magical event.
To Girona for welcoming us to the world capital of cycling.
🏆 The conclusion that defines us
When you pedal with NOVAFIT, every kilometer tastes better.
And after Sea Otter Europe 2025, we know we are not the only ones who think so.
Ready for the next adventure?
