There are products that exist because someone spotted a business opportunity. And there are products that exist because someone had spent years knowing they could do it better.
NovaFit Energy gels are the second kind.
Behind every gel there are more than twelve years of crafting sports nutrition by hand in a workshop in Sant Feliu de Llobregat, Barcelona. Twelve years learning what really works, which ingredients matter and what it means to do things properly when no one is watching.
That knowledge, that demand and that obsession with real fruit are what have shaped something that did not exist on the market: an artisan energy gel with genuine, natural fruit pulp.
Fruit pulp. Not juice. Not freeze-dried.
The main ingredient in our gels is fruit. Not juice. Not freeze-dried fruit. Not extract.
Natural fruit pulp, present in each gel at up to 45%.
The difference matters. Juice is the sugary water of the fruit — it keeps the soluble sugars but loses the vast majority of its real nutritional value. Freeze-dried fruit is dehydrated fruit that, through its transformation process, loses much of its bioactive compounds. Pulp is the whole fruit, with all its nutritional density, its fibers, its micronutrients, its antioxidants and its bioactive compounds intact.
That changes everything. It changes the flavor — intense, fresh, clean, recognizable. It changes the texture — smooth, uniform, without residue, easy to take in the middle of an effort. And it changes the real nutritional value of what enters the athlete's body at the moment when it is most needed.
The first time someone tries a NovaFit gel, the same thing always happens: they stop, take a second taste and ask where this comes from.
A formula designed for the real athlete
Each 70 g gel is formulated with a single criterion: give the body exactly what it needs, when it needs it most, in the most efficient way possible.
45 g of carbohydrates from five different sources
Golden Sugar, fructose syrup, maltodextrin, glucose syrup and isomaltulose (Palatinose) combine in a 1:0.8 ratio to take advantage simultaneously of the different intestinal transporters. The result is energy that arrives immediately, holds steady during effort and extends over time — all at once, without peaks or crashes, without saturating the digestive system.
400 mg of sodium as sodium citrate
The most directly absorbable form of sodium, at the reference dose to compensate for sweat losses, sustain plasma volume and ensure proper neuromuscular transmission. Because delaying fatigue starts by maintaining electrolyte balance from the very first gel.
125 mg of magnesium bisglycinate
The most bioavailable form of magnesium available. Because it is bound to two molecules of glycine, it is absorbed through the amino-acid transporters of the small intestine — a direct, efficient pathway with no digestive side effects. Five times more absorbable than magnesium oxide. Without irritating the gut. Arriving where it needs to arrive: the muscle cells, at the moment of effort.
The result: fewer cramps, less premature fatigue, better performance in the final stretches.
Natural potassium from the fruit itself
Not added as a synthetic ingredient. The fruit pulp we use provides it naturally, contributing to electrolyte balance and proper muscle function alongside sodium and magnesium.
Gluten-free · Lactose-free · 100% vegan
Suitable for every kind of athlete, no exceptions.
Artisan is not an adjective. It is a method.
We produce in small batches. We control every stage of the process manually. We know the origin of every ingredient. There are no shortcuts, no industrial processes, no machine that can replace the judgment and knowledge accumulated over more than twelve years in the workshop.
That has a cost. We accept it consciously, because it is exactly what guarantees that every gel that reaches your hand is what it claims to be — with no surprises, no filler ingredients, no gap between what is on the label and what is inside.
We make less so we can make better. And that decision shows in every sip.
The origin of an obsession
Under our Frutier brand we craft the so-called Frutas de Niza — an artisan confectionery made from concentrated fruit pulp whose origin goes back to northern Italy, to the Piedmont region, where this tradition was born centuries before spreading into the south of France.
A craft that demands precision, patience and absolute respect for the ingredient. No shortcuts. No substitutes.
That knowledge — that way of understanding fruit, working with it, respecting it — is exactly what we carry over into NovaFit gels.
We are not inventing anything new. We are recovering something very old:
Respect for what you eat.
Who NovaFit gels are for
For the runner who has been hours in the mountains and needs something that sits well and gives real energy.
For the cyclist who at kilometer 120 no longer wants any more artificial flavors.
For the triathlete who looks after what goes into their body with the same rigor as their training.
For the athlete who has decided that performance and quality are not at odds.
And for anyone who believes that sports nutrition can — and should — be something more than fruit-flavored chemistry.
NovaFit Energy. The energy you need with the flavor you deserve.
